With art as an effort is an inspirational book for everyone with an interest in art and innovative business management - the first of its kind in Denmark. The book presents a number of the most visionary Danish companies that collaborate strategically with contemporary artists. The book poses the question of what difference these meetings make. What art is invited into the companies, what importance is attached to it, and what is the relationship with the artists?
The book is based on interviews with key people in Novo Nordisk, DSV, KLAR Advokater, Aquaporin, Mads Nørgaard – Copenhagen, Kirk Kapital, Kvadrat, Polestar, HAY, Mayfair Hotel Tunneln and Salling as well as the artists Bjørn Nørgaard, Jeppe Hein, Olafur Eliasson and Rose Eken.
Michael Solgaard is a journalist and since 2007 has been employed at Dagbladet Børsen, where he is editor for cultural news and film reviewer. He is also a Master of Science in Merchandising. and has an Executive MBA from CBS.
Dimensions: Width: 17.8 x 24.9 cm
Author: Michael Solgaard