The Original

The Original by Naoto Fukasawa is a visually stunning and thought-provoking book that delves into the essence of design with a particular focus on the idea of ​​“originality.” Through a collection of essays, photographs, and reflections, Fukasawa presents his thoughts on how the most intuitive and timeless products often emerge from people’s everyday habits and needs – and how the original is not necessarily the new, but the inevitable.

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Naoto Fukasawa is an internationally recognized Japanese industrial designer, known for his clean, functional, and poetic approach to design. He has worked with leading brands such as MUJI, Herman Miller, B&O, and Alessi, and is particularly renowned for his ability to create products that feel natural and self-evident in everyday life. Fukasawa graduated from Tama Art University and was previously part of IDEO in the United States before returning to Japan and founding his own studio. He is also a professor of design at Tama Art University and curator of 21_21 Design Sight in Tokyo.

Author: Naoto Fukasawa
Page count: 232
Dimensions: 22.6 cm × 15 cm × 20 cm
Publisher: Seigensha
Language: English