Shoppers

Shopper from the Danish design brand Mismo.

MISMO was born from a love story, and perhaps that is precisely why the brand has a special warmth and closeness. Since the first bags were launched in Copenhagen in 2006, MISMO has established itself as one of Scandinavia's most recognized accessories brands, with a clear approach to form, function and relationship. The bags balance practicality with aesthetics, and are created to be used - again and again. Inspired by the Nordic landscapes and the Danish design tradition, MISMO works from three basic principles; simplicity, functionality and aesthetic durability. The color palette is inspired by nature’s muted tones – subdued earth colors and soft contrasts – which offer visual calm and reflect the way we see and sense the world.