Plaid Carte Postale | Design by Inga Sempé

Plaid, Carte Postale, designed by French designer Inga Sempé for the Danish design brand Elvang. Carte Postale features a graphic pattern consisting solely of two-toned surfaces that meet in the middle. The colours are clear, yet enigmatic; they merge like watercolors – a soft pink transitioning into a vibrant red, or a blue that brightens progressively towards the edges of the blanket.

In 2002, founders Tina and Lasse Elvang learned about the qualities of alpaca wool during a backpacking trip to Peru. They were captivated by the wool's softness and durability and began experimenting with combining a muted aesthetic design style with centuries-old Peruvian weaving traditions, thereby establishing strong relationships with artisans, community projects, and factories. A year later, Elvang was born and became the first company to introduce plaids made of alpaca wool in Scandinavia.

The plaid is woven in Peru from a blend of recycled alpaca and sheep wool, making it soft, durable, and lightweight. The recycled wool is processed at our local supplier in Peru, meaning the wool originates from other productions. Elvang ensures better wages for alpaca herders and employee benefits for weavers, and works to reduce transport emissions, reuse packaging, and recycle fibres. This has led to the highest possible level of recognition within the World Fair Trade Organization (WFTO) as a Guaranteed Member and participation in the UN Global Compact Initiative, ensuring that their supply chains and business model prioritize people, the planet, and animals.

The natural properties of the wool mean that the plaid rarely needs washing. If necessary, professional dry cleaning is recommended to preserve the textile's structure.

See cushions from Elvang here.