Richard Prince – Untitled Cowboy (2016)

Exhibition poster with the work, Untitled (Cowboy), 2016 , by the American artist, Richard Prince, which Louisiana will present from November 2022 at the exhibition, Same Man, in the exhibition series, Louisiana on Paper. Richard Prince (b. 1949) is a key figure in the US's so-called, Picture Generation. He rephotographs the glossy magazine advertisements with sofas, photo models, biker girls – or the American man, as the cigarette brand Marlboro has formulated him: Here tightly cropped by Prince's camera, held together with tape, open to a new interpretation.

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When, like Richard Prince in the late 1970s “Billed Generation,” one did not want to approach painting (he did later), photography and works on paper were possible options. And when Prince really made his mark on the New York art scene around 1980, it was with his now famous re-photographs.

With his own camera, he stole existing images, twisted them, and thus opened them up to new meanings and the many forms of desire that lie within them. Including his own. Prince himself emphasizes this non-fiction as an underlying current in his art. For Prince, the reproduction of reality has always been the real goal and what has guided his artistic choices. By, for example, as here, re-photographing advertisements for consumer goods.

Prince doesn't ask questions, he says, he seeks answers. All of Prince's works revolve around identity, making his visual world a portrait of the late 20th century: Who are you? Who am I?

Dimensions: W: 59.4 x H: 84.1 cm (A1)

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Frame: 12mm
Material: Frame in solid oak and with high-quality acrylic glass.